Words all of us in the Internet Age should know

Each year will always bring a new set of business phrases and 2009 is no different. Among the list of phrases we all should know:

Google slap: This is when your search engine ranking takes an unexpected nose dive. Often, this is a result of a search engine changing its ranking methodology.

Cockroach theory: When you see one cockroach, you know there are many more, they just aren't visible. This phrase refers to bad financial news. It means there is more bad news where that came from.

Cautious pause: This is when businesses (and people) stop to ponder every purchase instead of buying on impulse or blindly approving purchases under a certain amount and only stopping to review large purchases.